The motivation for pre-pay was based on three key motivators:
1. A cost savings (usually a discount off current pricing plus comments of future pricing bound to go up...or special finish, etc.)
2. A limited supply, get a low allocation number so you get an early shipment vs. one of the later ones which could be months later, etc.
3. First shipments will start by ________ (some holiday or date within only a few weeks).
Prepay was positioned as a short wait for big benefits.
Shipments almost always slipped month after month, supply once shipping didn't seem as limited, etc. Emotiva through AV123 was a good example. There bacame many examples of continued slippage so reputation should have pushed off pre-pays but at frist it seemed more like a good deal.
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